Direct-to-Consumer Solutions

Empower your audience all-the-while driving engagement on your platform

Data Monetisation

The difficulty facing the direct-to-consumer genetic testing market is the need for privacy with value. Currently, privacy has been the main concern, and a small number of industry leaders have a stiff monopoly on this genetic data.

Welcome to Shivom, through blockchain technology, we are making it possible for data custodians and consumers to take back the control and value of their data. Through secure-sharing features we strip personal information and de-identify genetic and phenotypic health data within our database which allows for genomic researchers to perform analysis and research without any security compromise.

As researchers complete studies, analysis and or digital trials, revenue generated from those solutions flow back to the data owners and custodians in OMX tokens. These tokens can be used within our marketplace to purchase health products and services from our direct-to-consumer partners.

Secure Storage

All health and omic data is stripped of personal information, making it de-identified. Genetic and other medical records which are uploaded onto our platform is securely encrypted. Data owners and or custians maintain control of this data at all times through our dynamic consent.

Meaning, this data never leaves the platform, and you may choose to delete it at any time. Within our dynamic consent permissioning technology data owners and custodians may choose who comes in contact with their data. For example a patient support network, government agency or pharmaceutical company.


We’ve designed from the ground up a marketplace to promote direct-to-consumer healthcare products and services. Through our unique approach, your data owners can redeem their tokens earned from research studies on our platform within our marketplace for your genetic testing kits and or reports. Through the use of our token economy you can incentivise consumers to participate with monetary incentives and gamification.

If you are interested in joining our marketplace please reach out to our business development team by clicking here.